Lion Enterprises initiated a small Specialty Ingredient company's marketing and sales plan that gained them an entree into several large national branded food manufacturers. After the initial marketing assessment, the first task was to update and improve the overall marketing message and presence in the marketplace. Lion Enterprises next addressed the sales function and how to capitalize on a broker network and leverage resources to penetrate target companies that could deliver long-term sales and growth. The capabilities and services Lion Enterprises provided: Needs assessment and White Board session Branding, value proposition and positioning Strategic and Tactical Plan: Development of new corporate and product brand logos New marketing materials Upgrade and customize database used for sales and marketing activities and custom reports New trade ads New trade booth design Product testing and coordination of analytical laboratory work Sales Plan and Implementation: Broker program and field calls with brokers Lead generation process Sample tracking and reporting Broker materials and monthly reporting Trade show participation Sales forecasting New Business Development Initiative: Developed SWOT analysis and Tactical Sales Plan for Key Accounts Represented client to key decision makers Implemented a “top down” strategy to further engage brokers Conducted additional product evaluations Managed sales opportunities with broker network Bottomline, Lion Enterprises managed the marketing and National Account sales function which netted the client its first entrée and sales in two national branded food companies and will provide profitable sales starting in 2007.